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Social Media: Managing Patient Engagement and Professional Risk

Hours: 1.00

Best suited for: Physicians of all specialties and affiliated providers who engage in the use of social media in their practice.

Course Description
As a profession, physicians have a significant interest in the potential applications of social media to patients and other clinicians. Health care professionals have an interest in online physician communities and patient communities. These forums may facilitate physician-patients interactions. While clinicians approve and see the benefit of electronic interactions with patients to improve access and quality of care, many are concerned about patient privacy, liability, and compensation for these activities. There has been limited policy or guidance on the best practices for the conduct of physician professionalism in the digital environment. Areas of specific concern include the use of such media for nonclinical purposes, implications for confidentiality, the use of social media in patient education, and how all of this affects the public's trust in the profession. As patient-physician interactions extend into the digital environment, this one-hour webinar was developed to help physicians balance the benefits of social media with the risks it can pose.

Learning Objectives
At the conclusion of this webinar, participants should be able to:
  • List online physician and patient health and wellness activities
  • Develop strategies for online patient engagement
  • Review and discuss current American College of Physicians (ACP) guidelines regarding engagement in social media
  • List two activities that can minimize social media risk

Faculty Information

Kathy Ferris
, ARM, CPHRM, is a Healthcare Risk Management Consultant with Physicians Insurance. Working out of the Seattle office, Kathy provides risk management services to members from Bellingham to Olympia. She has been a part of the Physicians Insurance Risk Management Department since 1998, helping to meet member needs with information, advice, and guidance regarding health care risk management issues

David Kinard
 is an award-winning senior marketer with expertise in health care marketing, on/offline communications, and community development. He is a regular MBA faculty member and conference/keynote speaker and holds the Professional Certified Marketer credential. He currently serves as associate vice president of marketing & communications at Physicians Insurance.

Planning Group
Brian Wicks, MD, Orthopedic Surgeon, Silverdale, WA
Gary Morse, Senior Vice President, General Counsel, and Secretary
Cryss. Toycen, CME Specialist
Kathy Ferris, ARM, CPHRM, Healthcare Risk Management Consultant, Physicians Insurance
David Kinard, M.Ed., PCM, Associate Vice President, Marketing & Communications

Original Release: September, 2013
Last Reviewed: September 2014
Expiration: September, 2016

CME Reqirements
Category 1 credit is applicable throughout the United States.

Physicians Insurance/Experix members who complete this course will fulfill the risk management-education requirement mandated by the Washington Health Services Act of 1993.

Physicians Insurance/Experix is accredited by the Washington State Medical Association CME Accreditation Committee to provide continuing medical education for physicians.

Physicians Insurance/Experix designates this enduring material for a maximum of 1 AMA PRA Category 1 CreditTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

This activity meets the criteria for up to 1 hour of Category I CME to satisfy the relicensure requirements of the Washington State Medical Quality Assurance Commission.

All planning and peer-review group members and their spouses/partners have certified that they do not have, nor have had within the past year, any financial arrangements or affiliation with any commercial organization involved in health care goods or services consumed by or used on, patient, with the exemption of non-profit or government organizations and non-health care related companies.

The content will not include mention of unapproved or investigational uses of products or devices.

Resolution of conflicts of interest
Physicians Insurance/Experix has implemented a process to resolve conflicts of interest for each continuing medical education activity, to help ensure content objectivity, independence, fair balance, and content that is aligned with the interest of the public.  Conflicts, if any, are resolved through a peer-review process.

Member and Subscriber Access

The course begins with a short online form intended to gauge current practices so that we might later measure changes you have implemented since completing the course. You will then be directed to the required reading, followed by a 10-question quiz.

If you are interrupted and need to log out before you finish, you will be able to restart where you left off.

After You Complete the Course

Following completion of the quiz, you will be asked to fill out a brief online evaluation form, after which you may print your certificate of participation. Your participation is automatically recorded by Physicians Insurance without any additional steps on your part.

This course is offered through Experix, a wholly owned subsidiary of Physicians Insurance, and is based on more than 30 years' experience in providing continuing medical education. This course is complimentary for Physicians Insurance members.

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